What brand elements are important to portray? Talk about desired brand position, or proofs or values that need to be emphasized.
Logo, color palette, etc.
Demo and explanation of this primary group’s mindset, hot buttons, motivations, etc.
Describe how in-depth the content portion of our work will be. Example: This new website will include a restructure and rework of their site content. New content will be created to add to existing content - which will be rewritten for consistency.
Specify any metrics that have been discussed. One year from project completion, how will you determine the project’s success?
